Land to Market
An additional benefit of managing your land and livestock business holistically is the Land to Market program. Land to Market is a regenerative supply chain that promotes producers who have scientifically proven, positive ecological outcomes on their land, such as improved soil carbon, water retention, habitat biodiversity, and mineral cycling, by linking these producers with brands and retailers that want to purchase regenerative products. Consumers can then purchase these ecological-outcome verified (EOV) goods and support the regenerative movement. This system not only promotes the health and revitalization of our world’s grasslands, but ensures that farms are more profitable and that producers who are working hard to manage holistically and be responsible resource stewards are receiving the benefits they need to sustain their practices.